Welcome And Guest Intro

Julian Placino 0:00

Welcome to the Home Services Success Stories podcast powered by Peakzi, the number one AI platform for growing your home services business. I'm Julian Placino, your host, and we have another great show in store for you today. Because today we have Gaige Baisch, who is the head of marketing at Fast Home Services. Gaige, how are you doing, man? I'm doing well, Julian. Thank you for having me. Absolutely. It's great to have you. Excited to learn more about you and of course the business of Fast Home Services. So let's jump

Running Marketing Across Four Markets

Julian Placino 0:30

in. So, Gaige, tell us a bit more about your role at Fast Home Services, specifically as the head of marketing.

Gaige Baisch 0:36

Yeah. So I lead marketing over at Fast Home Services. What that means day to day, you know, it really is a variety of things. Obviously, overseeing our digital strategy, really our go-to-market strategy across the org. So Fast Home Services is in the greater Seattle area, the greater Portland area, the Bay Area, and LA, Orange County specifically. So obviously a lot of surface area to work with. Some days is more focused on general strategy, what's working, what's driving revenue. Other days are a little bit more in the weeds working with our agency partners like Peakzi to understand what folks are searching for, where we're winning and losing in regards to fast or water heater replacement near me being a common term that we're trying to rank for in both the traditional and AI search engines. So again, some days it's more heavy on the blog writing and the optimization around specific web pages or ads, really anything in between. So I get to wear a lot of hats, very involved in content creation and again, really anything on the sales or marketing side over at Fast. You know, the company name itself is right on the mark in terms of how quickly we move and the uh overall way in which we look to serve uh our customers and communities that we're a part of.

Julian Placino 2:04

So really all things marketing. It sounds like you mentioned wearing a lot of hats. So you're like strategic and tactical, which is uh a big role to have. So um what do you think you love most about what you do in terms of marketing and specifically being a leader in home services?

Gaige Baisch 2:18

Yeah, I think just being able to affect the outcomes that we care about most, being comfort inside of the home for our end customers. Um I like, you know, as you've mentioned, wearing a lot of hats every day is a little bit different. Um, again, some days I'm in uh executive facing meetings, trying to figure out, you know, where we're headed, what we're doing, what's working. And you know, some days I'm sitting down with folks like you, getting to talk a little bit more through the day to day and um, you know, just getting to spend some time having a little bit of fun.

Julian Placino 2:47

Sounds good. So, well, tell us a bit more about your background. You weren't always the head of marketing. So uh where did you come from before? Did you come from home services? Tell us a bit more about your backstory.

Gaige Baisch 2:57

Yeah, I've spent time um primarily in the Seattle area, uh in the home services industry. I've worked at a couple companies um providing similar uh services, HVAC plumbing and electrical, uh, to the Seattle market. I also spend a little bit of time on the B2B side at a HVAC optimization kind of software AI company where we got to work with uh very, very cool clients and help them save uh energy related to their HVAC systems, typically in a commercial setting, like a university or a manufacturing facility.

Julian Placino 3:29

Okay, cool. So you definitely come from the industry. You have some broad experience also working in the tech side

Speed Plus Quality As A Moat

Julian Placino 3:35

of things. So, well, I guess given your insight into the industry and also fast home services, what do you think that fast home services does uniquely well that allows them to stand out as a home services leader in your market?

Gaige Baisch 3:48

Yeah, um I think fast really oh, really stands out in that speed to quality niche. You know, there are a lot of folks that do things quickly, and there are a lot of folks that do things, you know, to at a very high mark in terms of quality. Um and I think fast is able to do and you know really exceed in both of those areas, uh, which in the home services industry um is quite the challenge, but it's something that, you know, we we have definitely accomplished since our inception in 1986 and continue to focus on today. Um, you know, what that looks like is keeping the end customer uh in mind really through the entire journey from that first phone call to when we're leaving the house, ideally, with um, again, the the outcomes typically being comfort. So whether that's restoring hot water uh that you know wasn't hot before we got there, cool air in the summer, um, and really anything in between, um trying to do so in a way that's quick, quality, um, and transparent from a pricing and kind of expectation standpoint.

Julian Placino 4:49

So really focusing on the customer first and then designing all product, service, and solution around that. Uh so I think that's uh that's a really great point. So, how long have you been at FAST, Gaige?

Gaige Baisch 5:00

I've been at FAST just under a year. I think it'll be a year in July.

Julian Placino 5:05

Under a year. Okay,

Building Culture Through Internal Mobility

Julian Placino 5:06

okay. So let's talk a bit about talent culture and hiring, because as you know, as we all know, it's it's the people that make an organization great, right? So, what do you think sets FAST apart as a place to work? Like what truly sets your team and culture apart?

Gaige Baisch 5:20

Yeah, I would say both in the office and in the field, you know, FAST has a culture that is focused on, again, I've mentioned the customer several times, but also the team and the employees that make up the organization. So we are big on promoting from within, and we're big on finding the right place for people, um, even if it's not necessarily the most traditional channels. Um, you know, an example I'll give, uh, we got a we got an awesome gal uh who oversees our permitting department uh previously uh was with the org um in accounting, and leadership was able to determine, this was before I got here, um, that you know, we we had a challenge in the permitting department. We didn't need to go outside of the org to to solve that problem, and was more so, you know, architecting um a team that we thought would benefit from some of the strengths that this person had, um, and just kind of reshuffling the deck, if you will, and getting people into those positions where they're going to thrive. Um, that that's true of a number of folks uh within the org, um, again, in the office, now in the field. Um, I know that the gentleman that oversees our Portland division was previously one of our top performers in the field uh for that team. Um and you know, just to kind of round out, you know, how we find these uh ideal positions for people that are already a part of the family. Um, it's really just based on communication kind of from the top down and you know, vice versa, from the bottom up. Um, understanding um just, hey, like we have a really strong member of the team, and we likely are underutilizing them based on these problems that become apparent throughout the course of the year. Um, and and moving someone internally as opposed to hiring from the outside, if you will, enables us to move faster. Again, to kind of reiterate the name and is much more plug-and-play and you know, reflects, in my opinion, very positively just based on the feedback we hear from these folks that they feel heard, seen, and empowered to make a difference.

Julian Placino 7:25

Yeah, I think that's key. One of the things that I heard was that you really look at people as individuals, understand their kind of unique strengths and gifting, and seeing where else they could add value within the business because everyone wins that way. You fulfill a particular particular part of the function of the business, as well as you get more out of that individual that experiences more, you know, fulfillment, I guess, right? So um I think those

Training People Beyond Their Roles

Julian Placino 7:45

are good points. So, so from a training and development perspective, like why, you know, as far as your technicians or office staff or whatnot, what are some examples of how FAST invests in their people?

Gaige Baisch 7:55

Yeah, I think we do, you know, the standard things in the industry, bringing in um uh the manufacturer reps to ensure that our folks in the field are getting the best and most up-to-date training on any new products, any changes in the industry. Again, very much table stakes where we're a little bit different, both in the field or in the office. Um, we have a variety of resources available for training, uh, both interdisciplinary and cross-functional. So if we have someone you know on the permitting department who is very interested in AI and software and system administration and you know, things that are um, you know, very, very different, for example, um, from the permitting world. Uh, again, we have training uh resources in place where that person could go and pursue these other skills that they hope to acquire to potentially move into a different part of the organization. Um, I bring up that example because that's something that is actively in flight now. Uh, we had a very strong member on the permitting team who was able to get a degree in computer science while they were an employee here at FAST, um, doing an online degree and have very quickly moved them to own a number of things in our CRM on the system admin side, and uh very, very quickly understanding um what options we have uh related to kind of the AI side of it. Such an interesting place AI these days in terms of what is available to us um based on the tools uh available to us in the market, and then what we can build internally with tools like Claude or Chat GPT or things that are um a little bit more user-friendly. So getting an individual like that um to own kind of really whatever they want, if you will, um, based on those AI tools and you know, really opportunities that haven't been available to the home services industry traditionally, um, has been very, very um successful for us, at least in this initial run with this individual.

What Top Techs Want To Hear

Julian Placino 9:58

Gotcha. Wow, that definitely sounds like uh there's a lot of great things that happen from a talent perspective. So before we move on to to our next topic here, like give us like a final pitch. And of course, we know the technician is sort of the backbone of the organization, right? So if a top talent technician is listening right now, why should they come work for fast?

Gaige Baisch 10:16

Yeah, I think you know, one of the things that I hear most often is um, you know, we we do relative to the industry pay um very competitively. And part of that is us determining um, you know, the the things that we can control and do well in how we replicate um really like the ideal type of appointment taking place from the customer perspective. So the best way that we are able to gauge that is our reviews. Um we have a 4.9 star uh rating on um Google My Business across all of our uh trades, all of our markets. Um, and and that's you know really the best indicator of the type of service that we're providing at the field level in the home with the customer. So we uh highly incentivize all of those five-star reviews. We do compensate um all of our technicians for that high quality level of work that we both expect and are seeing from our team. So, you know, the the biggest one is you know, we like to work hard, we like to play hard, you know, not to overuse and overuse sane in the industry, but we also like to pay very well to you know uh attract and retain that high quality talent that we know is so important. So, you know, not to beat the the money aspect to death. Um there there are other things that we do well, um, internal uh awards and recognition and you know, really the things that are common in the industry. Um, but we know at the end of the day we want to enable people to live uh a fulfilling life. Um, and and one of the main ways that we do that is by um, you know, trying to ensure that we're towards the top end of the market when it comes to how we compensate our folks.

Julian Placino 11:57

Okay. I think that's definitely a huge motivator indeed, especially when it comes to attracting top talent, every little thing um, you know, folks are looking at. So I think that's a good

Scaling Growth Without Diluting Service

Julian Placino 12:06

point. So let's talk a bit about uh the growth of the organization because you know when folks are looking for organizations, what they want to entertain, they want to know where's this company going, right? So been around since 1986. Is that correct? Yes. How many employees now?

Gaige Baisch 12:21

Um we were probably at about 160 employees across all of our company.

Julian Placino 12:25

About 160. Okay, got it. So as you continue to grow in scale, like what is the organization you think does well to whether it's processes or culture or whatnot, to continue growing the company without diluting service and quality and all that?

Gaige Baisch 12:40

Yeah, I think it is um to understand you know where we came from, if you will. We've only grown to uh you know the scale that we are at today because of the speed and the quality and the recognizing top talent, all of the things that I've you know mentioned previously. Um, you know, it's important for us to not forget how we got here, if you will, um, and to kind of keep those uh key differentiators in mind and ensure that no matter the growth or you know the scale that we're approaching, that the things that made us successful to begin with are still in place, um these channels and mechanisms to receive and understand feedback both from the customers, from our teams in the field, from our folks in the office, you know, that those remain open and that leadership is able to, you know, receive these feedback to implement um the type of corrections or new innovations that are going to enable the team further and just that those channels remain open uh no matter the size or the scope of you know what FAST um is or becomes.

Julian Placino 13:48

Gotcha. So I heard kind of sticking to like what got you to the dance, your values and your principles, but ultimately embracing a learning culture, innovation, welcoming new ideas from the field to continue to get better, so continuous improvement, um, all good points.

Using Peakzi To Win AI Search

Julian Placino 14:04

So I want to talk about the really exciting topic, and particularly because you are a marketing guy and you strike me as someone who really appreciates technology and are super savvy when it comes to this, right? So uh, as you know, this show here is powered by Peakzi, and you are a Peakzi customer. You're the hands-on guy touching it, right? So, first off, how would you explain to our viewers and listeners what Peakzi is?

Gaige Baisch 14:25

Peakzi for me is clarity. There's a lot of ambiguity today just in the market and AI search in general. You know, we refer to it as a black box quite commonly, uh both internally and in the industry. And Peakzi is a beacon of light and into that uh black box. Um, before we can distill a strategy for how we want to improve our rankings and our recommendations inside of AI, we need to understand where we stand relative to the market. And that's really what Peakzi does at a base level, um, both for our organization, our competitors, others in the industry, um, just leveraging um the data that is available today to paint that picture and really give me a starting place to ideally optimize from.

Julian Placino 15:12

Interesting. So, what are the most useful features and also what are some specific outcomes Peakzi has helped you achieve?

Gaige Baisch 15:20

Yeah, Peakzi at a base level helps us build a um part of our website that is designed specifically to rank for and to pull in these AI LLM-based search results. Um outside of that, they create a mechanism for tracking uh the traffic into that site, the pages specifically that are generating that traffic, um, and really showing how and why we we are being returned in Gemini or ChatGPT or any of the other models. Uh beyond that, they're helping us understand uh demand relative to our markets and our specific products, equipment, services, uh really in general, based on what others are searching for and um leaving reviews for inside of the markets that we serve. Um, you know, one example to give is you know, we are we are obviously in the water heater business. It's the legacy part of what we do and a core part of what I'm trying to understand in the markets that we serve. So month to month, if water heater is performing worse than uh the previous month or, you know, God forbid the previous year, um it's incredibly helpful to understand if water heater in relation to the market as a whole has pulled back, um, which is something I've used Peakzi to understand for water heaters, for toilet installations, for heat pumps, for panel upgrades. Um, it really helps me keep a finger on the pulse of what is the market producing today relative to last month, last year, and you know, what are we pulling in or not pulling in relative to that, to the change in that market? Um Peakzi does uh far more than the three things that I'm gonna touch on, but the last one is also uh permit demand. Peakzi paints a picture of, hey, these are what folks are pulling permits for in specific zip codes, and I'm able to leverage that data in my direct mail campaigns, for example, to understand that folks in this city or this zip code are far more receptive just based on um permit demand to this product or service versus this one. Um, and again, if I had unlimited budget, I'm going to blast these campaigns out to everybody. Uh, but that's just not the case. And I know not a not a uh common um uh you know challenge for anybody in my industry. So the granularity of the data and helping me discern, you know, that the dollar is going to go farther uh over here versus over here is again why I you know refer to them as a beacon of light inside of um just a industry and a um job discipline that has a lot of ambiguity.

Julian Placino 17:59

Wow, that what an amazing way to present it. I mean, you you said it way better than some of our Peakzi guys, right? But but what I got from that really is because marketing can sometimes feel like a bunch of assumptions, you know what I mean? But it seems like it's provided you some very like empirical data to build marketing campaigns on what actually is versus what you assume it is. Um so I think those are really great points. Can you report any specific business outcomes like Peakzi helped us achieve, you know, X number of revenue, our new customer, like attribution? What can you say about that?

Gaige Baisch 18:28

Yeah, the the the big one, um, and it is still a little ambiguous today, but I'm starting to see um sessions into um a number of our websites that originate from Chat GPT, and we weren't getting really any traffic originating from that source, specifically, at least on the Google Analytics side, previous to the work that we did with Peakzi. So um, you know, I'm still trying to retool uh for this new, you know, AI-centric world that we find ourselves in from an attribution standpoint, um, trying to get better at connecting the calls themselves into our call center back to uh these Peakzi and Chat GPT-oriented campaigns. Um, but just the fact that I'm starting to see those phone calls on the board at all post our work, our optimization work uh with Peakzi is incredibly um reassuring. Um and I assume is only going to get better and clearer as time goes

Defining And Tracking AI Visibility

Gaige Baisch 19:25

on.

Julian Placino 19:25

Awesome, awesome. So help us with some definitions. What is AI visibility and why does that matter to home services?

Gaige Baisch 19:34

Yeah, AI visibility as we define it here at Fast Home Services, uh, you know, we we are definitely co-opting uh the definition that Peakzi shares with us. And that's just the frequency in which my company comes up for a search term related to a product or service uh that we provide um inside of a market that we serve. So if I have a you know 10% visibility score for water heaters um in the state of Washington as Peakzi defines it, that means that um, you know, in one out of 10 searches, I'm being returned as one of the um options, if you will, for a for a uh query or a question related to hot water uh heater install, replacement, repair, um, et cetera, inside of a specific city, zip code, or market that I serve. Um again, because of the work that we do with Peaksy, combined with really the legacy and brand awareness that we've been able to build up in some of these markets that we've been in for an exceptional amount of time, that visibility is closer to 60 or 70%. Um but my understanding of that is rooted in this model that Peakzi has built that I know pulls in um just a number of data sources to help us carve out um, you know, really a general idea of how how frequently we're being recommended for the products or services that we offer across the entire organization. Not just one.

Julian Placino 21:07

And why do you think being found via AI is important for the industry overall?

Gaige Baisch 21:13

I think it's just the direction that you know folks are moving, you know, very, very quickly, I think, relative to just trends and how things change. Um, but more and more so over traditional ways in which we used to get recommendations for things like water heated replacements or AC install. Um, people are a little bit less focused on the reviews themselves. You know, we we often want to see a high review score before we consider who we want to have come out to my house and give me a quote in general. Um, but that's more the aggregate data. Um, you know, I'm not going to even consider someone who has below you know a four star rating, if you will. Um, you know, that that's the trend that we're seeing, a little less dependency on the traditional Google. And Yelp reviews in general. And depending on the news source that you read, I don't think anyone is saying that AI is one of those things that's becoming less and less popular. It's becoming more and more adopted for just everyday life, whether that's uh you know, getting recipes or having it um you know, find a cheap flight for a vacation. It's just becoming one of those things that people are turning to for general recommendations, not just for a you know, a water heater replacement, um, again, to continue to use that example. Um, so we're just tailoring our ourselves to um you know attack these trends, if you will, because we believe that they're going to become more and more common just over the next couple years. And you know, the the race that we're doing with Peakzi, um it's maybe not moving the needle immediately today, but we do understand that this optimization work that we're doing in general on again with Peakzi, on the web end, um, on our you know, traditional SEO end, uh, there's small changes that are going to have a large incremental impact. So that two or three years from now, when um Chat GPT or Claude or the LLMs in general have displaced traditional search, um, assuming that the adoption continues at the rates we're seeing today, that we've laid the groundwork for success that's going to drive phone calls two years from now, um, because of again the the activities and work that we're doing uh today.

Julian Placino 23:28

Yeah. So basically it's it comes down to how are people searching for things? How are people consuming information? And what's the trend? And it's increasingly more and more becoming AI focused. So um, so closing out kind of the peakzi uh segment of the conversation, you already started speaking a bit about it. Um, but tell us a bit more about what the AI visibility tracker is, how you use it, and the benefits to you.

Gaige Baisch 23:52

Yeah, again, I think the big thing would be understanding, especially if you're like me and you're in a number of markets um, you know, across the country. Uh it it is crucial um to understand where you stand uh relative to your competitors, um, and to let you know, really that place in the market define how you're going to um generate new business, how you're going to pull in new customers, how you're going to make people who were previously unaware of your brand uh aware, um, especially in an industry that isn't necessarily um, oh, what am I trying to say? Uh we we have a unique challenge in the home services industry where, you know, I can send you a million emails, I can spin up new offers. If there isn't anything wrong with your heat pump, your air conditioner, your furnace, your water heater, your panel, you know, there's very little that I can do to influence a decision to buy tomorrow. Um, you know, there has to be a problem in order for us to provide our solution. Uh so knowing that, um, what are we doing to make people aware that fast water, or excuse me, that fast home services can provide that solution? Uh, so when they do have a problem three months, six months, 12 months from now, that we are one of those companies that are that are considered. Um, a big part of that is going to be our visibility inside of these uh AI tools. Um and Peakzi is the one that's able to help me distill uh where we're doing really well, the activities that we can replicate to the other parts of the businesses that maybe are underperforming relative to our competitors and what we're seeing in the market, and just continue to do that every day, get a little bit better and utilizing the data that Peakzi provides in order to drive those strategic decisions and the activities that come as a result of that strategy.

Julian Placino 25:44

Love it. Love it, love it. So, Gaige, anything else you'd like to mention about Peakzi before we start to close things out?

Gaige Baisch 25:51

No, I would just say that Peakzi has been an incredibly valuable partner, both the tool and the employees themselves. I work very closely with our account manager, uh Bijan, um, just brainstorming, trying to understand different ways that we can use the data. Again, I brought up the direct mail campaign earlier. That was something that um, you know, came out of conversations uh with our team and the Peakzi team specifically to understand the specific data um sources that they were pulling from, could pull from, and you know, the levers, if you will, that we had at our disposal as a result of the data and the um that they were able to pull in for us. So more data is always going to be uh better than less data in in the world of marketing. Um, so the fact that Peakzi is such a great steward and partner in terms of how I get my hands on that as quickly as possible is huge. So just big shout out to them, the culture they've built, the team that they have uh cultivated that is uh just as large a part as the uh the product itself and in how I use it.

Julian Placino 26:56

Awesome. I appreciate those words. And of course, the shout out to the team. And that's actually a really good point because it's not just the product, it's the team. And Bijan and those guys out there, they eat, sleep, breathe AI for home services. So uh appreciate

Lightning Round And Final Takeaways

Julian Placino 27:09

the shout-out there. So, Gaige, let's start to close out. And this is just kind of a fun lighting round just to kind of get to know you a bit more personally. So let's kind of jump into this. So you've been in home services now for what would you say, three, four years?

Gaige Baisch 27:21

Oh, uh I'm I'm probably six years now.

Julian Placino 27:24

Six years now. Okay, got it. So in your six years in home services, what would you say is the funniest service call or customer moment that you've heard of or experienced yourself?

Gaige Baisch 27:34

Man, in my in my very first role, I had a marketing internship. Again, this is probably, I don't know, eight or nine years ago now. Um, but I was just learning and I had a call from a customer um who was very, you know, very adamant um about his HVAC system and the idea that he was spending too much money. He told me that he uh had um he he was down in this crawl space uh earlier that afternoon, and he realized that all the air in the crawl space was um you know a very comfortable temperature related to you know the the indoor air temperatures um in the rest of the home uh on on what I think was like a July afternoon. And and and he you know was wondering if we'd be able to come out um and just reroute the air from the crawl space uh into the rest of um the home. So you know, really just connecting his ductwork to the crawl space. And you know, I had to explain why that you know wasn't the the greatest idea, uh, you know, whether that's pulling in fiberglass or um just you know any of the harmful stuff that's uh under under our homes. Um you know he he took that well and told me that um he thought he would tackle it himself then if he didn't think that anyone would be willing to come out and do this for him. So again, don't know how that you know shook out. I doubt he was able to have someone come out and and uh punch a hole in his ductwork to to to uh connect it to the to the crawl space. Um but that you know it again, it happened eight or nine years ago, and it and it sticks in my mind is just a funny call from my first year um talking with customers like that over the phone and and just getting my feet wet and what what ended up becoming a full-fledged career.

Julian Placino 29:16

Love it. Educating customers, that is uh such a key component to home services leaders, right? Especially saving them from themselves.

Gaige Baisch 29:24

Again, I love the creativity and the problem-solving nature, and just a very fun way that that gentleman was going about it.

Julian Placino 29:32

So yeah. Well, Gaige, tell us something um interesting about you that most people don't know about.

Gaige Baisch 29:41

Man, that one a little bit harder. Um again, I'm I'll just say I'm a diehard uh Seattle Mariners fan. Um most of my life. Uh, baseball itself is you know something I give a lot of credit to um in terms of you know where my career went. Uh I was probably in middle school as you know, what we we refer to as the saber metrics era in baseball, this highly analytical kind of post-moneyball, if you're familiar at all with that philosophy and how the game kind of started to change um just uh in in in the early 2000s. So um big baseball fan, turned big data fan, that ultimately led to I think me being um you know analytical-minded, if you will. Um again, just something that led to a a career, and and it's you know a big love of mine, you know, that I still have today, baseball analytics, and and the Seattle Mariners themselves.

Julian Placino 30:35

So yeah, man, that's a cool connection. It's always interesting to see how people take their experiences, it experiences and parlay it into their career. And yeah, that's totally true. That makes perfect sense, and what a superpower you have to take that inclination and understanding and apply it to marketing. And it's no wonder you're such a nerd about like data analytics and and marketing. I think that's cool. You're like you're a secret weapon of fast, man. You really are. So, um, so cool. So, what is the future of home services? What do you think is the future of home services in one word or phrase?

Gaige Baisch 31:09

Yeah, I think the future, at least the future that we're trekking towards, is turnkey. You know, we want to partner uh with people, not for just a one-off uh water heater replacement. We want to be your go-to provider for all things inside and outside your home. We want to make it easy. We know that it's difficult really to go out and try to find a trusted partner. Um, so we want to make it, you know, as easy as we can to demonstrate the value that we provide to a specific home, customer, family, et cetera, uh, from the onset. And then we want to do everything that we can to um, you know, really hold on to that trust. So when something does uh go sideways, you know, six months, 12 months, you know, could be, you know, five years from the last time that we we helped out with um you know some other product or service that you know you can turn to the people at FAST, uh, again, for really anything inside of the home, and we can make that as easy as possible uh from scheduling to payment to follow-up and really everything in between. Um, I know others are trying to replicate something similar, and I think that all starts again with a similar philosophy of keeping the customer front of mind and how we how we make it as easy as we can to go from problem to solution uh and repeat. So I'd say turnkey.

Julian Placino 32:30

Turnkey it is. All right. Well, last question here for you, Gaige. I know you're still super early in your career, um, but what kind of legacy do you hope to leave behind in home services or your career overall?

Gaige Baisch 32:42

Yeah, I think just trust. Um, whether it's the customers, it's the folks um, you know, on my team, or you know, my peers on the leadership team. Uh I just want people to know that when they work with me, they work with FAST, again, they work with the marketing team at FAST, um, that they trust that we're going to uh you know over-deliver, if you will, either in communications, expectations, or overall outcomes. Um, I just want someone to feel like their investment um in partnering uh again with me or you know anything adjacent to myself uh was a wise decision, um, again, based on the overall value that they receive as a result. So trust is a big thing.

Julian Placino 33:23

Love it. Trust's uh a great, a great legacy to leave behind for sure. So uh Gaige, this is really fun getting to know you and uh also Fast. So if you would share with our viewers or listeners how to connect with you, what's the website, social handles, tell us all that.

Gaige Baisch 33:37

Yeah, um, Fast Home Services is going to be the big one and going to give the best overview on kind of the um overall breadth of the markets that we serve, uh the products and services, um, and and really just the overall story of how we got from where we were to where we are today. Uh follow us on YouTube, Instagram, Facebook, all of the typical channels. Um, and you know, feel free to reach out to me on LinkedIn, uh just Gaige Baisch if you'd like to connect or continue a conversation around marketing, AI, home services, and really anything in between.

Julian Placino 34:09

Awesome. Well, make sure to have all that contact information in the show notes as well. So, Gaige, this was a lot of fun. Thank you for your time today.

Gaige Baisch 34:16

Yeah, thank you, Julian. Appreciate it.

Julian Placino 34:18

And everyone else, thanks for tuning in. And we'll see you next time on the next episode of the Home Services Success Stories podcast, powered by Peakzi, the number one AI platform for growing your home services business.